July 26, 2021Inspiration

Behind The Scenes: Sugarland Campaign

As we arrived at the location of our Sugarland campaign shoot, the crisp architectural lines, smooth white walls and gardens of tall palm trees teleported us to a mid century pool party in Palm Springs - plucked straight from a Slim Aarons Pool Party scene. Nestled atop the sloping green hills of the Byron hinterland, the dreamy resort style aesthetic of the abode was the perfect backdrop for the colourful and fun collection that is Sugarland!
Come behind the scenes with us on our campaign shoot day as we gear up to launch this collection in about two weeks! 
Sugarland Campaign Team
Creative Direction & Production: Rose Madden & Vanessa Cave
Photographer: Troy Freyee
On Set Stylist: Hannah Darling
BTS Photography: Jess Cale
Written by Kat Youngberry

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